Research and Course Guides: Communication Studies: Public Relations

Featured EBSCO ebooks

Fundamental of Writing for Marketing and Public Relations: A Step-by-Step Guide for Quick and Effective Results by Janet Mizrahi
ISBN: 9781606491737
Publication Date: 2010-11-29
An Overview to the Public Relations Function by Shannon Bowen; Brad Rowlins
ISBN: 9781606490990
Publication Date: 2010-04-01

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Search for Books & Other Items at Spiva Library

Use KEWORD option if you don't know the Library of Congress Subject.
In KEYWORD put phrases in quotes.
e.g. "public relations"

OR Browse titles by Subject Heading

Advertising	Press releases
Customer relations	Publicity
Mass media and business	Public relations

Public Relations Journals

SEE: all public relations journals SEE ALSO: Advertising Business Communication

SAMPLE TITLES:

Journal of public relations research (1062-726X)


	from 01/01/1989 to 18 months ago in Communications and Mass Media Complete

Public relations journal (0033-3670)


	from 01/01/1989 to 08/31/1995 in Business Insights: Essentials

Public relations news (0033-3697)


	from 06/01/1998 to present in Business Insights: Essentials

Public relations quarterly (0033-3700)


	from 03/01/1965 to 12/31/2007 in Communications and Mass Media Complete

Public relations tactics (1080-6792)


	from 07/01/1994 to present in Business Source Complete

Suggested Websites

Ad Council
-the Ad Council is a nonprofit organization that works with businesses, advertisers, the media, and other nonprofit groups to produce and distribute public service campaigns. The council also conducts research in order to improve the effectiveness of its campaigns. Several research studies can be found on the Web site
The Paley Center for Media
-with locations in New York and Los Angeles, leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public.
Pew Global Attitudes Project
-the Pew Global Attitudes Project is a unique, comprehensive, internationally comparable series of surveys available to journalists, academics, policymakers and the public. More than 150,000 interviews in 54 countries have been conducted as part of the project's work.
Public Relations Society of America
-the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession.

Featured ebrary ebooks

The AMA Handbook of Public Relations by Robert L. Dilenschneider; Maria Bartiromo (Foreword by)
ISBN: 9780814415252
Publication Date: 2010-02-17
The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake (Editor)
ISBN: 9780470978627
Publication Date: 2011-05-31
Ethics in Public Relations by Patricia J. Parsons
ISBN: 9780749453329
Publication Date: 2008-12-01
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier by Michael Fertik; David Thompson
ISBN: 9780814415092
Publication Date: 2010-06-02

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Off-Campus Access to Electronic Resources Webpage
To access article databases or eBooks from off-campus you must be an MSSU student, faculty or staff member with a username and PIN.
MSSU IT Help Desk Webpage

Google Books

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Google Books searches the full-text of books. It is great for narrow topics because it lets you search within the text of books--you can see the table of contents, index or a portion of the contents of the book. You can then locate the book in a nearby library.

Current in print copyrighted books are not full text. Out of print but still copyrighted books will show 20% of the book. Books in the public domain (pre 1923) are completely full text.

SAMPLE SEARCH: "public relations"

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Communication Studies